7/30/2023 0 Comments Linkedin pricing lkevelsPublishing and sharing content is pointless if no one sees it. Here are some tips for getting started: 1. Once you’ve created a company page, a career page and a LinkedIn group, use these tools regularly and create content for them. For example, post behind-the-scenes photos to offer a glimpse into your company or introduce your employees. When using LinkedIn and other social media platforms for business, use images to boost engagement. “You always want to add value to your network and focus more on helping others by sharing your expertise.” “Engage your network with insightful comments,” advised Marietta Gentles Crawford, a personal brand strategist. They’re not a place to post ads instead, share valuable content with people interested in your business and industry. LinkedIn groups – whether you join existing groups or create your own – can help you establish yourself as a thought leader and industry expert while funneling more people to your company’s LinkedIn page. If you’re an entrepreneur, consider joining entrepreneur-focused LinkedIn groups. For example, you could join a social media marketing group if you run your company’s social media accounts. You can also join existing LinkedIn groups that fit your interests. To create a LinkedIn group, you’ll enter a group name, location and rules, and set parameters related to discoverability and permissions. “A LinkedIn group is a great place to build an engaged community surrounding your business and to grow your online community,” Kincaid advised. According to Taylor Kincaid, social media director at Online Optimism, one of the best ways to promote your business is to create a LinkedIn group connected to your company page. Groups are an excellent promotion resource. Join and create LinkedIn groups.Īfter creating company and career pages, it’s time to promote your business on LinkedIn. Job seekers turn to LinkedIn to find promising matches and further their professional development with LinkedIn’s educational resources. Note that you must purchase a LinkedIn career page separately it doesn’t automatically come with a company page. Here’s an example from LinkedIn’s own career page: You can even create multiple versions of the Life tab to target different audiences, such as marketing and IT candidates. ![]() This section lets you showcase long-form posts, photo galleries, company leaders, company insights and videos. The Life tab gives job seekers an inside look at your company’s culture. LinkedIn career pages allow companies to tell their story so they can attract and retain top talent. It’s challenging to hire employees who fit your company culture and possess the in-demand career skills and appropriate experience you need. You should also let other employees know the page is active so they can edit their positions on their personal accounts and add the company page. ![]()
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